International business Essay Example | Topics and Well Written Essays - 3000 words - 3

International business - Essay Example For many companies, including middle-size enterprises, international sales provide additional profits and are all that enable some companies to make any profits at all. International expansion is one of the best methods to sustain strong market position and increase sales. All the Disney theme parks are united by a common approach which distinguishes them from conventional amusement parks. The share prospectus for Euro Disneyland provides a good account of their thinking. The expansion of Euro Disney to Eastern Europe proposes great opportunities for Disney Corporation to enter a new market and attract millions of new visitors. The Eastern Europe is one of the potential geographical regions for Disney to expend its activities and gain larger market share. The proposed country for Disney is Slovak Republic. This location was selected because Slogan Republic is an attractive tourist destination for many European tourists, so it would help Disney to attract wider target audiences in summer and in winter. Slovak republic and Eastern Europe do do have any theme park like those proposed by Disney. The liberation and democratization of the political system in many East European countries have proved to be a boon to dynamic retail companies from France, Germany, Belgium, Sweden, and Italy. Most East European countries have yet to create adequate infrastructure support for modern retailing to take root in the new environment (Slovak Republic Home Page 2008). There is little doubt that Western retailers will have unlimited opportunities to expand in this region through joint ventures, licensing, and limited-term management contracts. Eastern Europe, in spite of its initial problems, will offer a great growth opportunity to West European retailers for many years to come. Slovak Republic is one of the main FDI destinations in the region attracting potential investors by